Helping My Clients Win Awards while Building Community Relationships!
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
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FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
Tom Humes said
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
JReid said
I have worked with many agencies in my career, and this is the first time I’ve felt like the agency was truly an extension of our department. Scott took the time to really know my business. Instead of trying to sell me programs or products, he’d offer well thought-out, original solutions to real challenges. The blog came about after a lot of coaxing and coaching on his part, for the hospital to stick its toe into the world of social media. Healthcare is bound by restrictions and regulations that make it one of the most complicated industries to market.
Scott understands the landscape of advertising and marketing. He knows what worked ten years ago, and he knows what works today. His approach has a purity that’s not dominated by a “that’s the way it’s always worked before” mentality.
I started out buying calendar ads from Scott. But he was committed, even then, to making sure I understood the value of the advertising. Since that time, he’s proposed ideas and solutions that have helped push our hospital into social media — one of the first of our size to do so. I have been able to build relationships with our physicians, our staff and our patients because of the initiatives he helped us put into place. He helped us achieve an edge over every other hospital in the market. He has become a trusted member of our marketing team.
Scott Dunn said
Tom,
Thanks!
If you have something of interest (advertising related) you would like to see from Dunn’s Den or you have a blog, please let me know.
Scott
Scott Dunn said
J,
It has been a great pleasure working with you this year and again, I appreciate your leap of faith with me and my agency.
I look forward to next year and taking this project to another level!
Scott
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[...] Scott Dunn wrote an interesting post today onHelping My Clients Win Awards while Building Community Relationships!Here’s a quick excerptHealthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that … [...]