http://townplanner.wordpress.com/2008/05/06/what-is-the-gap-between-your-de-facto-and-your-desired-positioning/ A blog about advertising, marketing, new media, your community and how they affect your business! Thu, 21 Aug 2008 01:38:52 +0000 http://wordpress.org/?v=MU http://townplanner.wordpress.com/2008/05/06/what-is-the-gap-between-your-de-facto-and-your-desired-positioning/#comment-91 George Lemmond Tue, 13 May 2008 13:25:34 +0000 http://townplanner.wordpress.com/?p=29#comment-91 The disconnect between what people think about you and what you are is a terminal trap for marketers. They read their own press releases and assume that the public cares. An old Persian saying says, "No matter how far you have traveled on the wrong path, turn back." It's wise to turn to your customers once in a while for a reality check; then listen. The disconnect between what people think about you and what you are is a terminal trap for marketers. They read their own press releases
and assume that the public cares. An old Persian saying says, “No matter how far you have traveled on the wrong path, turn back.” It’s wise to turn to your customers once in a while for a reality check; then listen.

]]> http://townplanner.wordpress.com/2008/05/06/what-is-the-gap-between-your-de-facto-and-your-desired-positioning/#comment-89 Larry Logan Thu, 08 May 2008 22:19:57 +0000 http://townplanner.wordpress.com/?p=29#comment-89 George, while you make an excellent point I wonder if the supreme power of the "Emperor's vision" will ever be discounted. Michael Gerber's book "The E-myth manager" suggests that it will not. Here are two examples in my field: HR Block Financial Advisors (nope, taxes), MetLife (try hard not the think of anything other than Life Insurance). In case you don't know, real estate is positioned for the greatest comeback in some time, but the perception is not. IF you ever want to do a study on religion and the power of positioning, I will be happy to meet you on that corner in Norcross that has three churches attached.When God comes to mind, I'm thinkin solo. We're caught up in what we think we are, not what we are, except for those "ranches" in Nevada. George, while you make an excellent point I wonder if the supreme power of the “Emperor’s vision” will ever be discounted. Michael Gerber’s book “The E-myth manager” suggests that it will not. Here are two examples in my field: HR Block Financial Advisors (nope, taxes), MetLife (try hard not the think of anything other than Life Insurance). In case you don’t know, real estate is positioned for the greatest comeback in some time, but the perception is not. IF you ever want to do a study on religion and the power of positioning, I will be happy to meet you on that corner in Norcross that has three churches attached.When God comes to mind, I’m thinkin solo. We’re caught up in what we think we are, not what we are, except for those “ranches” in Nevada.

]]>