Is Twitter for you?

In pretty much every conversation I have with clients, I always talk about social media and why they should be involved. Let’s face it. If you own a business don’t you want people to find you and purchase your goods and services? Isn’t that why you have a sign outside your location, a website and your car wrapped? Then why would you not be using social media to let others know where you are located, build loyalty programs, and create relationships with your customers and prospects?

One of the tools that can provide you the vehicle to do this is Twitter. What is Twitter you ask? According to Twitter, they are a tool “for staying in touch and keeping up with friends no matter where you are or what you’re doing.” What I take away from this basic definition is the ability to stay in touch and keep up with friends, clients and prospects. For a relationship to take place, some sort of interaction must occur. Twitter can be used to help build and/or strengthen relationships.

A few weeks ago, I read Dave Fleet’s blog “Twitter…in Plain English” and was glad to find that he included a resource that describes a more detailed account of what and how to use Twitter. This guide to Twitter can be found here. It is well worth the sixty seconds it takes to read. Lastly, I am including a video below about Twitter (the run time is 2:25). Get out there, join the conversation and build relationships using social media. To follow me on Twitter, click my name: TownPlanner.