Comments on: What can we as Marketers learn from client #9? http://townplanner.wordpress.com/2008/03/16/what-did-client-9-really-get-for-4300-per-hour-and-what-can-we-learn/ A blog about advertising, marketing, new media, your community and how they affect your business! Sat, 17 May 2008 22:30:19 +0000 http://wordpress.org/?v=MU By: David Bradley http://townplanner.wordpress.com/2008/03/16/what-did-client-9-really-get-for-4300-per-hour-and-what-can-we-learn/#comment-72 David Bradley Thu, 20 Mar 2008 18:27:52 +0000 http://townplanner.wordpress.com/?p=22#comment-72 Scott, I am a restaurateur and I can confidently say “it’s not just the food”! In some restaurants the food has more to do with it than other restaurants. Supply and Demand. At Chuck E Cheese it’s not about the food, right? Some resorts and vacation destinations it’s all about the atmosphere, especially if there is a captured market. I would say in most cases if you do not have good food you are doomed in the restaurant business because that is your product, but it is certainly not always the case. You are marketing the total package of your restaurant. Now that may revolve around your good food, but even if you have good food you need to have decent service. You also have to have an atmosphere that works, and cleanliness. People don’t go to Starbucks just for the coffee, especially if the coffee tastes better at McDonald’s, according to consumer reports. We can point the finger at what Starbucks is doing wrong right now, but they grew so rapidly for a reason. What did they do right? The total package! Good coffee – yes, but also served to you in a cool atmosphere, with funky jazz music playing, and in a fancy cardboard cup with a designer sleeve. Maybe you can get a good cup of coffee at McDonald’s, but it is the total package that Starbucks marketed and the total package that we purchased. Scott, I am a restaurateur and I can confidently say “it’s not just the food”! In some restaurants the food has more to do with it than other restaurants. Supply and Demand. At Chuck E Cheese it’s not about the food, right? Some resorts and vacation destinations it’s all about the atmosphere, especially if there is a captured market. I would say in most cases if you do not have good food you are doomed in the restaurant business because that is your product, but it is certainly not always the case.

You are marketing the total package of your restaurant. Now that may revolve around your good food, but even if you have good food you need to have decent service. You also have to have an atmosphere that works, and cleanliness.

People don’t go to Starbucks just for the coffee, especially if the coffee tastes better at McDonald’s, according to consumer reports. We can point the finger at what Starbucks is doing wrong right now, but they grew so rapidly for a reason. What did they do right? The total package! Good coffee – yes, but also served to you in a cool atmosphere, with funky jazz music playing, and in a fancy cardboard cup with a designer sleeve. Maybe you can get a good cup of coffee at McDonald’s, but it is the total package that Starbucks marketed and the total package that we purchased.

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