What is a Unique Selling Proposition and Do I Need One?

Posted by Scott Dunn on February 2, 2008

Unique Selling Proposition! In today’s post, I cover three things: 1) the definition of a Unique Selling Proposition, 2) questions you can ask yourself to develop a Unique Selling Proposition for your organization and 3) give you examples of what Town Planner Calendars Unique Selling Propositions are.

In a nutshell, every business must define their Unique Selling Proposition and communicate it to their target market in a clear and concise manner. Your Unique Selling Proposition is THE REASON people do business with you. What does your Unique Selling Proposition say about you?

Today’s format is a little different than the other blogs posted so far. The meat and potatoes for today’s blog is the video.

I hope you enjoy it and if you have any questions, please feel free to email me or call me.

This entry was posted on February 2, 2008 at 3:32 pm and is filed under Advertising. Tagged: Town Planner Calendar, USP. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “What is a Unique Selling Proposition and Do I Need One?”

JReid Says:
February 3, 2008 at 11:59 am
What great advice — for everyone with a stake in their marketing, whether they’re seasoned marketeers or just starting out. So many businesses miss the points you make here — if you’re special, tell us why you’re special. Great. Special. Excellence. In a business where every word counts, those words aren’t enough.

Scott, you do your clients a service by reminding us of the most fundamental principles that are so often overlooked.
Scott Dunn Says:
February 3, 2008 at 6:38 pm
JReid,

Thanks for your post!

I couldn’t agree more: If we all focus on the fundamentals, everything else takes care of itself.

Always looking for ways to create Raving Fans