Comments on: What is a Unique Selling Proposition and Do I Need One? http://townplanner.wordpress.com/2008/02/02/what-is-a-unique-selling-proposition-and-do-i-need-one/ A blog about advertising, marketing, new media, your community and how they affect your business! Wed, 23 Jul 2008 19:00:52 +0000 http://wordpress.org/?v=MU By: Scott Dunn http://townplanner.wordpress.com/2008/02/02/what-is-a-unique-selling-proposition-and-do-i-need-one/#comment-11 Scott Dunn Sun, 03 Feb 2008 23:38:36 +0000 http://townplanner.wordpress.com/?p=15#comment-11 JReid, Thanks for your post! I couldn't agree more: If we all focus on the fundamentals, everything else takes care of itself. Always looking for ways to create Raving Fans:) JReid,

Thanks for your post!

I couldn’t agree more: If we all focus on the fundamentals, everything else takes care of itself.

Always looking for ways to create Raving Fans :)

]]> By: JReid http://townplanner.wordpress.com/2008/02/02/what-is-a-unique-selling-proposition-and-do-i-need-one/#comment-10 JReid Sun, 03 Feb 2008 16:59:21 +0000 http://townplanner.wordpress.com/?p=15#comment-10 What great advice -- for everyone with a stake in their marketing, whether they're seasoned marketeers or just starting out. So many businesses miss the points you make here --- if you're special, tell us why you're special. Great. Special. Excellence. In a business where every word counts, those words aren't enough. Scott, you do your clients a service by reminding us of the most fundamental principles that are so often overlooked. What great advice — for everyone with a stake in their marketing, whether they’re seasoned marketeers or just starting out. So many businesses miss the points you make here — if you’re special, tell us why you’re special. Great. Special. Excellence. In a business where every word counts, those words aren’t enough.

Scott, you do your clients a service by reminding us of the most fundamental principles that are so often overlooked.

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